And Moab said unto the elders of Midian, Now shall this company lick up all that are round about us, as the ox licks up the grass of the field. And Balak the son of Zippor was king of the Moabites at that time.
Read Chapter 22
George Leo Haydock
Elders of Madian, who dwelt also upon the Arnon, towards the lake of Sodom. These Madianites were a different people from those who inhabited the country to the east of the Red Sea. (St. Jerome)
They were not governed by kings, but by an aristocracy, or senate of princes. (Haydock)