He was in the world, and the world was made by him, and the world knew him not.
All Commentaries on John 1:10 Go To John 1
Augustine of Hippo
AD 430
The Light which lightens every man that comes into the world, came here in the flesh; because while He was here in His Divinity alone, the foolish, blind, and unrighteous could not discern Him; those of whom it is said above, The darkness comprehended it not. Hence the text; He was in the world.
You must not suppose however, that He was in the world in tile same sense in w which the earth, cattle, men, are in the world; but in the sense in which an artificer controls his own work; whence the text, And the world was made by Him. Nor again did He make it after the manner of all artificer; for whereas an artificer is external to what he fabricates, God pervades the world, carrying on the work of creation in every part, and never absent from any part: bythe presence of His Majesty He both makes and controls what is made. Thus He was in the world, as He by Whom the world w as made.
But what means this, The world was made by Him? The earth, sky, and sea, and all that are therein, are called the world. But in another sense, the lovers of the world are called the world, of whom he says, And the world knew Him not. For did the sky, or Angels, not know their Creator, Whom the very devils confess, Whom the whole universe has borne witness to? Who then did not know Him? Those who, from their love of the world, are called the world; for such live in heart in the world, while those who do not love it, have their body in the world, but their heart in heaven; as said the Apostle, our conversation is in heaven. By their love of the world, such men merit being called by the name of the place where they live. And just as in speaking of a bad house, or good house, we do not mean praise or blame to the walls, but to the inhabitants; so when we talk of the world, we mean those who live there in the love of it.